Monday, September 27, 2010

The poster of Artificial Intelligence, an attractive image


"His love is real, but he is not." The subject of the film is well presented by this poster. At first sight we could see the word "AI" composed of two images of a little boy, which indicates this boy is not a real person but a robot. Also the charecters A and I are given a texture of metal, emphasising the former impression. What's more, the image of the boy is duplicated, and this is also the charecter of robot but not a human being.

However, the image of the little boy itself gives us a totally different feeling. When I first saw this boy, I felt he is listening to someone whom he loves,  and he is hoping for something. This a gusture of LOVE. If I say the word "AI" and the expression of the word provide external side of the boy, the image expresses the inner side that is something emotional.

Words work for images. "David is 11 years old. He weighes 60 pounds. He is 4 feet, 6 inches tall. He has brown hair." This is a description of a boy. But then it is said "He is not real", although his love is. This contrast clarifies the whole subject of the film. I believe there is a sentence hidden behind the subject. His love is real, but he is not. Would we love him? Words convey additional meanings.

Two interesting things should be mentioned in this poster. Comparing with actor's name, the name of director is arranged at a relative obvious postion. I suppose most of us would go to cinema if we see this name, Steven Spielberg. Another one is the word "AI" means "love" in Chinese. This is a coincidence, and I really love it.

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